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Marketing Avenues |
The "For Sale" Sign
Typically when
you put your house up for sale, your agent will place a "for sale"
sign in the front yard. The sign will identify the agent’s company,
the agent, and should have a contact phone number so prospective
buyers can call and get more information about the property. For Sale
signs are great at generating phone calls and you as a seller should
know what happens when someone calls the number on the sign. Does a
live person answer the phone or does the call go to a voicemail? You
will want someone to answer the phone while the caller is "hot." When
buyers call the number on the sign, the call should go to a live
person who can answer questions immediately. A potential buyer may be
outside your home or just down the street and placing that call using
his or her cell phone.
*NOTE - Be sure to take a look at the sign and see if it seems
more oriented in generating calls from buyers or if it seems more
oriented toward advertising your agent’s services to your neighbors.
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